"Starting a personal training business can offer a satisfying combination of financial reward, a flexible schedule, and a career where you can make a profound difference in the lives of others. As skilled personal trainer, having good business knowledge and judgment can be the first step to earning a substantial income. In this revised guide, our experts teach you the nuts and bolts of starting a business, including everything from writing a business plan to finding a profitable niche. From boutique studios to partnerships with schools and private trainers, this book will help get you started on the right foot. You'll learn how to: Create a business plan that gets you funded and helps you grow ; examine potential client markets, find your niche, and set yourself apart ; establish your business, define your services, and set prices that maximize profits ; develop a marketing strategy that gains fans and turns them into customers ; calculate the cost of doing business and managing your finances ; hire employees as your business grows"--Back cover.