Break Through the Noise
The Nine Rules to Capture Global AttentionBook - 2019
"The internet is an extremely noisy place. Why does some content break through and reach millions of people--while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and has built a thriving business in the process. As the CEO of Shareability, Staples launched a multimillion-dollar headphone brand by filming soccer star Cristiano Ronaldo in disguise--all while not spending a nickel on traditional advertising. Staples and his colleagues lifted a small pet food company from obscurity to an IPO on the power of two hit YouTube videos. Plus, they helped propel Cricket Wireless to the most shared brand of its kind, by using social media to make people smile. In [this book], Staples reveals his pioneering nine-step approach to winning global mention for your brand--without spending a fortune. Far from being just another empty promise on how to make your content go viral, this book offers a real roadmap to understanding how content spreads online. Through the powerful concept of 'shareability' you'll learn how to make the intricate algorithms of major social platforms work for you. Whether you're an executive, an entrepreneur, or an Instagram star in the making, this is the one book that will give you the secret sauce on how to break through the noise and to take your brand farther than you ever thought possible."--Dust jacket.
Publisher: Boston : Houghton Mifflin Harcourt, 2019
Copyright Date: ©2019
Characteristics: x, 229 pages : illustrations ; 24 cm